About Us

Riley’s Floors was founded in 1989 by Steve Riley. Steve opened the store at its original location on W Park and Jefferson in downtown Waterloo. In December of 2007, Riley’s Floors moved to its current location on Marnie Ave. Steve Riley retired in 2011, selling the business to Donny Sallee who has worked for Riley’s Floors since 1994.

Even though our location and ownership has changed, the quality of customer service and selection still represents what Steve started over 30 years ago. Our large showroom has wonderful selections of floor coverings and designers to meet your needs. Our dependable and experienced installers, some who have over 30 years of experience, will complete your home improvement project.

It has always been Riley’s goal to put customer satisfaction first. For this reason, we address all of your flooring needs and strive for complete fulfillment with each and every sale.

Jamacia, our pint-sized CEO (Canine Executive Officer), shows up daily for morale boosts, belly rubs, and most importantly—lunch meetings.

It is with deep respect and heartfelt remembrance that we honor the life and legacy of our founder and former president, Steve Riley, who passed away on January 20, 2024. Steve was more than a visionary leader — he was the driving force behind the creation and growth of Riley's Floors. With unwavering dedication, he built a foundation rooted in integrity, innovation, and a genuine commitment to both our team and our community.

His leadership, passion, and values continue to inspire everything we do. We are proud to carry forward his vision and are forever grateful for the path he paved. Steve’s impact will be felt for generations to come, and he will always hold a lasting place in the heart of our company.